Private Label & OEM
Your label.
Our workshop.
Private-label and OEM manufacturing of brass, copper, wood, marble, resin, and mixed-material home goods. Your brand, your packaging, your barcode, your retail presentation. We make the piece. You sell the piece. Nothing in between says Hands & Craft.
The principle
When it arrives at your warehouse, it looks like you made it.
That's the whole private-label promise. No co-branding. No Hands & Craft sticker smuggled into the box. No "Made by Hands & Craft for [Your Brand]" on the hang tag. Just your label, your artwork, your carton, your piece, your margin.
We've been doing this for the kind of buyers who care about the difference — design brands launching their first collection, retailers building a private line to protect margin against direct-import competitors, hospitality groups needing signature pieces for a hotel opening, corporate gifting programs at scale. The common thread: your customer never needs to know where in India the piece was actually made. That's fine with us.
What's included
Every part of the piece is yours.
Your hang tag
Printed to your artwork. Standard card or premium. Punched, strung, tied to the piece. Includes your logo, your SKU, your barcode, your care instructions, your made-in statement.
Your inner packaging
Tissue wrap printed with your brand pattern, cotton pouches embroidered with your logo, kraft boxes with your foil-stamp, custom foam inserts. Whatever your retail experience needs.
Your outer carton
Printed master cartons with your branding, barcodes, SKU labels, and shipping information. Retail-ready for direct-to-store delivery, or plain for DC consolidation — your call.
Your insert card
Story card, care card, thank-you note, authenticity certificate — printed in any format you need, slipped into every piece. Great for direct-to-consumer orders where unboxing matters.
Your barcode and SKU scheme
We label to your internal system, whatever it is. GS1 barcodes, your own internal SKUs, per-piece serialisation for limited editions — all handled on the Moradabad floor before the carton is sealed.
Your "Made in" story
Most buyers are proud to say "Hand-crafted in Moradabad, India" — it's a legitimate differentiator. If you prefer a softer statement, we keep it factual and neutral. Either way, our name doesn't appear on anything the end customer sees.
The specifics
Numbers, honestly.
Who this is for
Four kinds of buyers use private label with us.
Design brands launching a collection. You have a moodboard, a vision, a few sketches, and an Instagram audience. You need a workshop that can make the piece you imagined, at a price that works for a first run, with packaging that matches the polish of your brand. We'll help you build the tech pack as we go and correct small mistakes before they cost money.
Retailers building a private line. You are seeing your margins squeezed by direct-import competitors. The answer is an own-brand line with real craftsmanship behind it, shipped under your label so customers can't compare on Amazon. We ship to your DC, retail-ready, ready to flow onto shelves.
Hospitality groups for signature pieces. A hotel opening. A restaurant redesign. A members' club refitting its bar. You need matching barware, candle holders, serveware, room accessories — custom to your story, in the quantities you need, delivered to the site on your timeline.
Corporate gifting at scale. Year-end gifts for a large team. Diwali or Christmas corporate runs. Loyalty program rewards. Onboarding kits for new hires. Private-labelled with your company's branding, packaged gift-ready, shipped in bulk or drop-shipped to individual recipients.
The compliance part
Your legal team will be fine with us.
Private-label retail in the EU, US, and most of the regulated world requires paperwork behind every SKU — food-contact safety for anything that touches food, chemical safety (REACH, Prop 65), social compliance audits on the manufacturer, environmental declarations for growing numbers of buyers. We already have most of this. The rest we can get.
Social compliance: Sedex SMETA 4-pillar audited, amfori BSCI-equivalent scope. Food-contact: FDA (US), LFGB (Germany), California Prop 65. Chemical safety: REACH. Environmental: 100% solar-powered workshop, ISO 14001 in progress. Quality: ISO 9001:2015. All certificates and audit reports released to verified buyers under NDA.
Start here
Tell us about your line.
One message. Real pricing within 48 hours. Sample in 10 days. Packaging mockup right after. Your brand, on a piece you haven't made yet.